How to Get a Great Return on Investment from Your Law Firm Marketing Efforts

Return on InvestmentWednesday, July 27, 2011

12-1pm PT | 1-2pm MT
2-3pm CT | 3-4pm ET

$97

Attorney advertising is a multi-billion dollar industry.

Yet every year law firms waste millions of dollars on ineffective marketing.

Why? Because they enjoy losing money? Of course not!

They do it because they don’t know how to set up the systems to track their marketing efforts or they don’t know how to interpret the data that is shown to them.

If you are currently investing any money in marketing your law firm or are thinking of jumping into the fray hoping to find new ways to get more leads then you absolutely cannot afford to miss this riveting webinar.

Join us and discover:

  • The 5 biggest mistakes attorneys make in their marketing and advertising
  • Why asking prospects “how did you hear about us?” is a complete waste of your time
  • 3 simple steps to track every lead that comes into your law firm
  • Training your staff to use the Rainmaker Lead Tracking Sheet
  • Measuring the metrics of your marketing efforts
  • Making sense of the data and how to make wise decisions
  • A good rule of thumb when it comes to ROI
  • The formula for measuring Marketing Return On Investment
  • How to identify your “marketing money losers” and when to cut the cord
  • Setting realistic expectations from new marketing efforts

Meet Your Presenter
Stephen Fairley is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. In addition, Stephen is a nationally recognized law firm marketing expert and international best-selling author.

The Rainmaker Institute is the nation’s largest law firm marketing company specializing in small and solo firms.

We have helped over 8,000 attorneys from hundreds of law firms generate more and better referrals and fill their practice.

We have developed cutting edge legal marketing strategies and proven steps that take the guesswork out of creating a financially successful and personally satisfying law firm.

The Rainmaker Institute offers: books and CDs, live seminars, webinars, 2 day marketing boot camps, custom in house seminars, and long term marketing solutions.

www.TheRainmakerInstitute.com
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