How to Answer the Question
"Why Should I Hire You?":

 

Date: Watch at Your Convenience

Price: $97

One of the toughest questions attorneys get from a potential client is, “Why should I hire you?”

The rest of that question is implied “Why should I hire you versus any of your competitors?”

Even though most prospects never ask it out loud, every single one of them is silently asking it to themselves.

When faced with this question most attorneys fall back on talking about the quality of their services, their experience and the size of their law firm.

Prepare to have your eyes opened to the truth when you attend this webinar:

• Why quality does NOT matter! (Yes, you read that correctly, quality does not matter when it comes to closing a prospect)
• The #1 reason why prospects “shop you on price”
• How most attorneys completely miss the point when talking about their experience
• The 4 biggest reasons to emphasize when talking with prospects
• Overcoming common objections attorneys encounter
• Winning over skeptics by focusing on the numbers of your practice
• Case studies of how top attorneys respond when asked the ultimate question
• How to overcome price objections even before you meet with a prospect
• How to respond if someone says, “Your price is too high” or “That’s too much money!”
• How to get potential clients to stop making price an objection once and for all
• And 8 more effective ways to answer the question, “Why should I hire you?”

Meet Your Presenter
Stephen Fairley is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. In addition, Stephen is a nationally recognized law firm marketing expert and international best-selling author.

The Rainmaker Institute is the nation’s largest law firm marketing company specializing in small and solo firms.

We have helped over 8,000 attorneys from hundreds of law firms generate more and better referrals and fill their practice.

We have developed cutting edge legal marketing strategies and proven steps that take the guesswork out of creating a financially successful and personally satisfying law firm.

The Rainmaker Institute offers: books and CDs, live seminars, webinars, 2 day marketing boot camps, custom in house seminars, and long term marketing solutions.

www.TheRainmakerInstitute.com
www.RainmakerRetreat.com
www.TheRainmakerBlog.com